Reverse Engineer

Pampers Has you Covered: An Ad Campaign Reverse Engineer

Pampers is known for their fun teal color, quality diapers, and ads of the cute babies wearing them. This original ad (left), created by Claire Hargis, shows all of these elements. It’s simple, but eye-catching. I created a new ad (right) that could be part of the same campaign as this one. In doing so, […]

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Enhancing Stories Through Type and Image: a Magazine Spread Reverse Engineer

Magazines blend good stories with great design. Not only does the content have to be interesting, but the layout must be visually appealing to set the mood and enhance the story. Following good typography and photography principles are crucial to create a beautiful spread, such as the following. This original two-page magazine spread comes from

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